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Austin Hoffmann is a seasoned professional in sales and marketing with extensive experience within the industrial and manufacturing sectors. As Director of OEM Engine Sales and Marketing at Superior Diesel, Inc., Austin has successfully led the development of market-specific power unit packages and implemented strategic product plans to enhance margin performance and market share. Prior roles include Associate Product Manager for Global Lighting at Wacker Neuson, where Austin drove global product strategy and successfully launched multiple new products, and Account Manager at Derse Exhibits, managing significant accounts across various industries with total sales exceeding $3M annually. Additionally, Austin gained foundational experience as a Territory Sales Representative at Midwest Manufacturing, achieving notable growth in sales within the assigned territory. Austin holds a BS in Marketing from the University of Wisconsin-La Crosse and an AAS in Business from the University of Wisconsin-Marathon County.