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Lauren Ward is an experienced professional in the fashion retail industry, currently serving as Head of Product Strategy at Superdry since December 2018, having previously held the role of Senior Collection Strategy Manager. Prior to Superdry, Lauren worked at River Island as a Senior Knitwear Buyer from July 2014 to December 2018 and at Marks and Spencer in the same position from March 2009 to July 2014, where Lauren progressed from Assistant Buyer. At Marks and Spencer, responsibilities included collaborating with design teams and merchandisers to create innovative product ranges, leveraging strong knowledge of sales and historical bestsellers. Lauren holds a BA Hons in International Fashion Business from Nottingham Trent University and completed secondary education at Cheltenham Bournside School.