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George Smith has extensive experience in event management and business development, currently serving as Business Development & Brand Executive at Superbowl UK since March 2018, where previous roles included Marketing Event Executive and Deputy General Manager. Prior to this, George worked as Duty Manager at PLANET ICE (UTTOXETER) LIMITED and as Event Manager at THE WIRELESS GROUP (ILRS) LIMITED. Additional experience includes working in entertainment at Alton Towers Resort Operations Ltd. George Smith graduated with a GCSE from The Cheadle Academy in 2012.