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Marko Lindfors is an accomplished executive with extensive experience in the insurance sector, currently serving as Chief Executive Officer of Suomen Vahinkovakuutus Oy since December 2011, where responsibilities include business development, product innovation, customer engagement, sales, and reinsurance. Previously held roles include Deputy CEO and Interim CEO at the same company, and Deputy CEO at POP Holding Ltd, where Marko led the establishment of a new digital P&C insurance company in an international context. Early career positions at Tapiola involved leadership in corporate insurance, agricultural insurance, and claims management. Marko holds a Master's degree in Economics from the University of Turku, complemented by academic experience at Lancaster University.