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Michelle de Graaff is an experienced digital data analyst currently employed at Sunweb Group since March 2021. Previously, Michelle held roles in display and social marketing at Sunweb Group and as a display advertising specialist at Landal GreenParks. Additional experience includes positions as an online marketeer and display consultant, with prior roles at Cadreon and Traffic4u. Michelle began the professional journey as an intern at PayPal and Online Dialogue, ultimately serving as a temporary administrative assistant at Madison Parker International and a document control coordinator at Europeana Foundation. Academically, Michelle holds a Master of Science in Economic & Consumer Psychology and a Bachelor of Science in Psychology from Leiden University, along with a propaedeutic diploma in Psychology from the University of Amsterdam and a background in Delft University of Technology.