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Nik Tasha Nik Kamaruddin currently serves as the Chief Brand Strategy Officer at Sunway Group since December 2020. In addition, Nik Tasha is a board member of the British Malaysian Chamber of Commerce (BMCC) since September 2018 and previously held various roles including Director at Ipsos and Executive Director at BMCC. Nik Tasha's earlier career includes positions such as Strategic Planner at the National Branding, Prime Minister's Office Malaysia, and General Manager at Yayasan Tuanku Nur Zahirah. Academic qualifications include an MA in International Business & Finance from the University of Westminster, an MA in Social Science from Oxford Brookes University, and a Bachelor's degree in Law, also from Oxford Brookes University.