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Daniel Cullinan is an experienced commercial professional currently serving as the Group Chief Commercial Officer for both Melbourne Storm and Sunshine Coast Lightning. Current roles follow a successful tenure at the Australian Football League, where Daniel held the position of Sales Manager. Prior experience includes various commercial roles in sports organizations such as Sporting Kansas City, Houston Rockets, and New Orleans Pelicans. Daniel’s career began in recruitment with SMAART Recruitment and sales management with NewSat. Educational qualifications include a Bachelor of Business in Marketing from La Trobe University.