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Russell Smith has a diverse work experience in various companies and roles. Russell started their career at Adobe as an Account Manager in social media, managing key accounts and setting global best practices. Russell then joined TransferWise, where they held positions as a Performance Marketing Manager and later as the Head of Paid Social. In these roles, they built a team and successfully acquired a significant number of users.

After that, Russell worked at Monzo Bank as the Head of Performance Marketing, leading a team that acquired 2.1 million customers and contributed to the bank's rapid growth. Russell later became the Director of Marketing at Monzo Bank, where they led performance marketing, product marketing, and content teams. During their time there, they delivered key projects that resulted in regulatory capital savings and incremental revenue.

Following their tenure at Monzo Bank, Russell joined BlockFi as the VP of User Acquisition. In this role, they were responsible for customer acquisition and led performance marketing and referral programs. Russell also played a key role in launching a Bitcoin rewards credit card and achieving waitlist and acquisition targets.

Russell has also worked at Plum Fintech as a Growth Advisor, Beam as a Supporter, Incredible as a Growth Advisor, Atomico as part of the Atomico Angel Programme - Investor, and Sunsave as the Director of Marketing. Additionally, they have experience as an Angel Investor, providing support and investment to startups.

Overall, Russell Smith has a strong background in marketing and growth strategy, with a focus on performance marketing, customer acquisition, and team leadership.

Russell Smith obtained a Certificate of Higher Education in Philosophy from Durham University, from the year 2008 to 2009.