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With a background emphasizing the importance of combining both human desirability with engineering feasibility in design, Lauren has a deep passion for understanding the needs of people and how they translate to a business growth strategy. She spent her early career growing and running her own small business, including managing new product innovation, instituting a multi-channel retail approach, and developing all marketing and PR communications. From there, she spent the next several years expanding her consumer research and business strategy skills at Gongos, Inc., where she specialized in bringing a human-centric approach to knowledge synthesis, trends, and innovation projects.