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Catherine Tricker is an experienced media professional currently serving as Media Manager at Sundays, where responsibilities include managing an eight-figure media budget and developing strategies for paid social channels to drive growth. Previously, Catherine held roles such as Senior Paid Media Strategist at Beachly Brands, Paid Media Manager at 85SIXTY, and Social Media Strategist at Digitopia Agency, focusing on acquisition and retention strategies across various paid and social media platforms. Additional experience includes serving as a Lecturer and Senior Experience Advisor at California State University San Marcos and managing social media for a range of clients. Catherine holds an M.B.A. from San Diego State University and a B.A. in Communication and Political Science from the University of Washington.