ÂÜÀòÂÒÂ×

Hayley Pfeifer is a seasoned data professional with extensive experience in customer analytics and insights. Currently a Senior Data Scientist and Lead, Customer Analytics and Storytelling at Suncorp New Zealand, Hayley spearheads the analysis of customer and transactional data, notably designing a customer segmentation model and developing metrics to enhance strategic decision-making. Previous roles include working as an Analytics Consultant at Dirawong, a Senior Insights Analyst at Telstra, and a Senior IT Consultant at IBM, where Hayley demonstrated expertise in data visualization, business analysis, and system optimization across various industries. Academic credentials include a Master of Information Technology from the University of Melbourne and dual Bachelor's degrees in Commerce and Arts from The University of Auckland.