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Aaron Macdonald is an experienced marketing leader currently serving as the Chief Marketing and Communications Officer at Sun Peaks Resort, Canada's second-largest ski resort, since April 2023. Previously, Aaron founded A3 Creative Solutions, a virtual design studio specializing in branding and creative experiences, where responsibilities spanned from January 2010 to April 2023. Earlier roles include Brand Director at Option Snowboards and A. Mordo and Sons, VP Marketing at Option Snowboards, and Retail/Sales & Marketing Manager at Westbeach, offering a robust background in strategic marketing and brand development.