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Adam Dietrich is an accomplished marketing professional with extensive experience in brand strategy and communications. Currently serving as the Director of Corporate Marketing at Definity since 2012, Adam played a pivotal role in defining the brand and marketing strategy during the company's transition to public status, earning recognition with a 2022 Gartner Communications Award for Excellence in Brand Building. Prior experience includes significant roles at BlackBerry, where Adam led global advertising campaigns and drove segment marketing initiatives, and at Cowan Insurance Group, where Adam developed a refreshed brand identity. Adam holds a diploma in Business Administration with a focus on Marketing from Conestoga College.