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JW Marshall has over 15 years of experience in the EdTech industry. Theirwork experience began in 2005 when they were the Marketing Manager at Study Island. JW then moved to Archipelago Learning in 2007, where they worked as the Marketing Manager, Strategic Partnerships Manager, and Educator Events Manager. In 2011, they joined Sapling Learning as the K12 Marketing Director, and in 2015 they became the Director of Sales and Marketing at Summit K12. In 2016, they took a role as the Marketing, Sales, and Product Strategist at Mentoring Minds, LP. In 2017, they started their own consulting firm, Marshall Consulting, where they worked as an EdTech Marketing, Sales, and Product Strategy Consultant. Finally, in 2019, they joined MarketScale as the "Voices of E-Learning" EdTech Podcast Host and Director of Learning Solutions. In 2021, they returned to Summit K12 as the VP of Marketing.

JW Marshall attended Southern Methodist University from 1999 to 2004, where they obtained a degree in Corporate Communications and Public Affairs and a degree in Marketing from the Cox School of Business. In 2019, they returned to the Cox School of Business to pursue an Executive MBA, which they are expected to complete in 2021. Additionally, JW Marshall is an attendee at the ASU+GSV Summit in 2022.