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Colby McDaniel

Director, Revenue Strategy at Summit Hotel Properties

Colby McDaniel has a diverse work experience spanning various roles in the hospitality industry. They began their career as a Revenue Management Intern at Hilton Worldwide in 2012. In 2013, they joined Hilton as a Revenue Specialist, where they managed daily revenue responsibilities for multiple properties and led revenue meetings to implement optimization strategies. In 2015, they took on the role of Revenue Manager, overseeing a team of Revenue Specialists and strategizing with hotel ownership groups to maximize revenue. In 2016, they transitioned to the role of Manager of Revenue Management Performance Support. They then became Assistant Director of Revenue Management, Intermediate Model - RMCC Americas in 2018, where they continued to support revenue management efforts. In 2022, they became Assistant Director of Performance Support and Platform Activation at Hilton RMCC-Americas. Currently, Colby is employed by Summit Hotel Properties, Inc. as the Director of Revenue Strategy, starting in 2023. Prior to their hospitality career, Colby worked as a Teller at Peoples Bank from 2010 to 2013.

Colby McDaniel graduated from Texas Tech University in 2013 with a degree in Restaurant, Hotel and Institutional Management, achieving Cum Laude honors. Prior to attending Texas Tech University, Colby attended South Plains College from 2009 to 2010, although no degree or field of study information was provided for this period.

In terms of additional certifications, Colby obtained several certifications from LinkedIn. In June 2019, Colby obtained certifications in "Coaching and Developing Employees" and "Managing High Performers." In January 2021, Colby obtained a certification in "Enhancing Resilience," followed by certifications in "Leading Your Team Through Change" in June 2021 and "Practices for Regulating Your Nervous System and Reducing Stress" in September 2021. The institution mentioned for all these certifications is LinkedIn.

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