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Dev Soni is the founder and CEO of Sugar Wallet, a company that creates custom formalwear with 3D scanned measurements. Prior to this, Dev was the founder of Devonché, where custom formalwear was also a focus. Dev has experience in various roles, including advisory at KPMG, co-founder at Trendprince.com, IT executive at Auckland Microfinance Initiative, and competitions officer at P3 Foundation. Dev has a Bachelor's degree in Entrepreneurship/Entrepreneurial Studies from Northeastern University and a Bachelor's degree in Information Systems and Marketing from The University of Auckland. A Cambridge International Examinee, Dev showed an early interest in accounting, business studies, English, and maths at Westlake Boys High School.