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Stefan Pretty has a diverse work experience in various roles and industries. Stefan founded Subbly in 2014 and served as the CEO & Founder of this subscription-focused commerce platform. Prior to that, they were the Managing Director & Founder of Pretty Klicks from 2010 to 2014, where they specialized in web design, development, social media, SEO, PPC, CRO, branding, and mobile app development. In 2011, they founded On It Tonight and held the position of Product Director & Founder until 2013. Additionally, they founded Social Whispers in 2010, a viral and reward-marketing platform, where they served as the Founder until 2011.

Stefan Pretty pursued their education starting from the year 2003 to 2008 at Strathallan School. During this time, they completed their A Levels in the fields of Physics, Maths, and English. Following their time at Strathallan School, Stefan enrolled at the University of Glasgow in 2008 and completed their studies in 2010. Stefan earned an MEng degree in Civil Engineering from the University of Glasgow, specializing in this field of study.