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Ismail Ashlan has extensive experience in marketing and public relations, currently serving as General Manager of Marketing and Public Relations at Subaru Indonesia since January 2022, where significant achievements include a +121% Year-over-Year sales increase and a +561% rise in social media engagement. Prior to this role, Ismail was the Corporate Communications Manager at BMW Group Indonesia for nearly six years, successfully managing media relations and brand communications. Ismail's career also includes positions such as Public Relations Manager at Rolls-Royce Motor Cars, Senior Consultant at Weber Shandwick, and Public Relations specialist at Swiss German University, as well as early experience as an Automotive Journalist. Ismail holds a Bachelor's degree in Marketing Management from Universitas Pelita Harapan.