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Ciara Lillis has over two decades of experience in analytics and operations within the marketing sector. Currently serving as Operations Director at Sub2 Technologies since May 2012, Lillis leads initiatives that assist clients in customer acquisition, conversion, and retention through a proprietary e-commerce marketing platform. Prior experience includes roles as Director at Brightspark Analytics Ltd and Director of Analytics at Transactis Ltd, alongside analytical positions at Abacus and Claritas. Lillis holds a Bachelor of Arts degree in Psychology from University College Dublin, earned between 1992 and 1995.