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Rishi Choudrie is a seasoned professional in business development and customer relationship management, currently serving as the Partnerships & Growth Director at 1fs Wealth since April 2023. With extensive experience across multiple industries, Choudrie has excelled in roles such as Business Development Manager in retail and Chief Commercial Officer at Germicidal Blue Ltd, focusing on building customer relationships and ensuring project delivery. Choudrie's expertise also includes contributions as a Clinical and Sales Consultant at Vibrant Medical and as a Strategic Business Advisor for OnePulse, where involvement in the founding team led to the development of a white-label SaaS platform. Previous roles include Regional Sales Manager at Vibrant Medical, Territory Business Manager and Assistant Brand Manager at Smith & Nephew, and positions in fraud detection and prevention at Barclaycard. Rishi Choudrie holds a degree in Business Management with Professional Experience from the University of Hull.