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Henrike Andersch is a Professor of Marketing at Stuttgart Media University since September 2022. Prior to this role, Andersch served as Customer Experience Manager in the Innovation Office at Testo SE & Co. KGaA from April 2018 to June 2022. Previous experience includes a position as a Research Assistant at Albert-Ludwigs-Universität Freiburg im Breisgau from January 2014 to March 2018, and as a Business Development Executive at Freshfields Bruckhaus Deringer from August 2011 to December 2013. Academically, Henrike Andersch holds a Ph.D. in Wirtschaftswissenschaften from The University of Freiburg and a Diplom-Kauffrau in Europäische Wirtschaft from Otto-Friedrich-Universität Bamberg.