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Michelle Rai has a diverse work experience in various roles and industries. Michelle started their career as a Cashier and Tour Organizer at Whittamore's Farm Market in 2010. Michelle then worked as a Marketing Intern at Summerhill Group in 2013. In 2014, they were a Research Assistant at the University of Guelph and a Marketing Planning Intern Associate at TD. Michelle was recognized for their outstanding performance during their internship at TD. In 2015, they were a Brand & Advertising Intern Associate at TD. From 2016 to 2017, Michelle worked as a Digital Marketing Coordinator at Hearts & Science where they successfully managed the execution of a large Shopper Marketing campaign. Michelle then joined Rogers Communications as a National Account Manager, Digital Sales, where they led multi-client digital marketing programs and executed integrated marketing campaigns. From 2018 to 2021, they worked as an Account Executive and Senior Account Executive, Media Sales & Brand Partnerships at Studio71, LP. Currently, they hold the position of Director of Sales at Studio71, LP, starting in March 2022.

Michelle Rai completed their Baccalaureate in Commerce, with a focus on Marketing/Marketing Management, at the Lang School of Business and Economics - University of Guelph from 2012 to 2016. Michelle graduated with distinction. In 2016, they also attended Twitter Flight School, where they studied Media - Buying and Execution. In 2017, they completed a program called "Digital U" at Google, specializing in Digital Marketing. Michelle then pursued further education at BrainStation in 2018, where they obtained a certification in Google Ads and Analytics. Additionally, Michelle achieved the Ad Words Certification from Google, but the exact dates and duration for this certification were not provided.