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Robert Lund is the Chief Creative Officer and Co-Founder at Studio TBD, where he has been since March 2021. Prior to this, Robert co-founded Herb Essentials in September 2016. Before that, he served as Creative & Strategy Director at Crispin Porter + Bogusky from December 2014 to April 2016. Additionally, Robert worked as Director of Creative Development at The Barbarian Group from January 2014 to December 2014. He also held the position of Creative Director Global Brands at McCann Erickson in New York from November 2011 to December 2013. Robert's experience also includes being a Creative Director at Forsman & Bodenfors from May 2007 to January 2012, where he worked on projects for Reebok, IKEA, Swedish Radio, UNICEF, WASA Bread, and Volvo cars. Robert graduated from Berghs School of Communication in 2007.