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Charles Lohr is a seasoned professional with extensive experience in the music and broadcast industries. Currently serving as the Marketing Manager at Studio Instrument Rentals since November 2017, Charles plays a key role in the launch of new initiatives. As General Manager of S.I.R. of Las Vegas since 2003, Charles oversees two professional music rehearsal studios and manages local staff across multiple departments. Previously, Charles held the position of Vice President of Broadcast Operations at Venture Technologies from January 1985 to March 1999, where responsibilities included supervising the construction and launch of significant accounts. Charles is an alumnus of the American Film Institute.