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Elsa Lundström has over three decades of experience in the education and travel sectors, primarily with STS Education Group since 2004, where roles have included B2B Sales, Global Communication and Media Manager, and Manager of the STS Media department. Elsa has been responsible for communication strategy, brand management, and leading media production teams globally. Previous positions within STS Education included roles as STS Global Marketing Coordinator and Operations Coordinator, focusing on marketing execution and course organization. Elsa began their career in 1986 with sales and operations roles and has developed a strong foundation in marketing and communications through various coordination and management positions across different markets. Educational qualifications include studies at the University of Gothenburg and Elstree University Technical College.