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Michael Gooch has held various roles in the media industry since 2005. Michael began their career at Haymarket Publishing, where they were a Senior Agency Sales for Autocar magazine and Autosport Magazine and Autosport.com. In 2010, they moved to Catcha Digital Asia, where they helped launch the business and was an Account Director. In 2014, they became the Regional Director for Snakk Media, where they created a team that developed multi-million dollar revenue in the first year. In 2015, they joined Strike Social as the Senior Vice-President APAC, launching the company in Asia-Pacific from inception and successfully opening markets throughout South East Asia, Australia, Japan, Korea and Hong Kong.

Michael Gooch attended St. Bedes from 1993 to 1998 and graduated with a High School degree. Michael then attended Anglia Ruskin University from 2001 to 2004 and graduated with a B.A. honours in Communication with Films Studies.