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James Cotterill has a wealth of experience in the sales and partnerships sector. James began their career in 2013 as a New Business Sales Executive at Geotek.biz Associates Limited, where they were responsible for purchasing and selling refurbished hardware. In 2015, they moved to rentalcars.com as an Account Manager, Strategic Partnerships. Rentalcars Connect, where they were responsible for the management of Key Airline accounts, analysis and reporting of KPIs for a variety of stakeholders. In 2017, they joined Amadeus IT Group as a Commercial Account Manager, where they were responsible for developing and maturing commercial relationships to maximize Amadeus share of bookings and revenues. In 2021, they took on the role of Account Director at PHMG, Experts in audio branding. Most recently, in 2022, they were appointed as Head Of Partnerships at Stressfreecarrental.com.

James Cotterill attended Lancaster University from 2010 to 2013, where they earned a Bachelor of Arts (BA) in Politics & International Relations.