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Alaina Sadick Goss has extensive experience in communications and marketing. Alaina began their career as the Assistant Director of Web Communications at the Wolf Trap Foundation for the Performing Arts in 2005, where they stayed until 2011. During their time at Wolf Trap, Alaina directed marketing strategies and promotional campaigns for performances and education programs, leading to record-breaking sales and increased memberships. Alaina also collaborated with artist management and media partners to develop effective outreach strategies for each show. In 2011, Alaina joined the Smith Center for Healing and the Arts as the Communications & Outreach Director, where they worked until joining Strathmore in 2014. At Strathmore, Alaina served as the Vice President of Communications & Marketing, but specific details regarding their role and responsibilities are not provided. Additionally, Alaina has experience as a yoga teacher, having been self-employed in this role since 2010.

Alaina Sadick Goss attended James Madison University from 2000 to 2004, where they earned a degree in SCOM with a focus on Communications, Art, and Marketing.