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Hilary Kidd MCIM is an accomplished Marketing Manager at Strathclyde Partnership for Transport since November 2013, where responsibilities include leading the marketing strategy and delivering a comprehensive digital marketing overhaul. Prior experience as Marketing Officer at SPT involved managing all marketing activities. Before SPT, Hilary served as a Marketing Executive at Golden Charter Ltd, promoting funeral plans to financial intermediaries and playing a key role in a major rebranding initiative. Earlier experience includes a position as a Marketing Graduate at Kinnarps UK, contributing to marketing materials for B2B and B2C markets. Hilary holds a Master of Science in Marketing and a Bachelor of Arts in History and Politics from Glasgow Caledonian University.