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Heather Martin has extensive experience in sponsorship, advertising sales, and corporate relations, currently serving as Associate Director of Corporate Sponsorship & Advertising Sales at Stratford Festival since February 2007. Martin's previous roles include Acting Associate Director of Sponsorship, Manager of Sponsorship & Advertising Sales, and Group & School Sales Manager at the same organization. Additionally, Martin served on the Board of Directors and held leadership positions in the Downtown Stratford BIA from February 2019 to April 2023, including HR Committee Member and Marketing Committee Chair. Other professional experiences encompass notable positions at Perth County Visitors Association, Savour Stratford Perth County, Canadian Stage, Days Inn Hotel & Suites, Imago Restaurant Management Inc., and Mirvish Productions. Martin's academic background includes studies at University of Northern British Columbia and George Brown College.