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Tal Cohen joined Stratasys as Chief Marketing Officer in January 2021. Cohen brings over 20 years of digital marketing experience at companies including Google, McKinsey, Lennar Homes, Vivendi Universal, Scientific Games and other technology companies. Cohen is a serial tech entrepreneur and executive. In 1999, Cohen founded ibetcha.com, an early innovator in the online gaming sector, which was acquired by the Vivendi Universal conglomerate. Following ibetcha, Cohen joined McKinsey & Co. and served clients in the tech and internet sectors for 2 years. Cohen briefly joined Google as head of tech and finance vertical sales, and then joined the founding team of Markets.com, an online Fintech company which was acquired by Playtech. In 2013, Cohen founded Sirin Labs, a manufacturer of unique mobile phones.