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Rachel Clarke has over 25 years of work experience, beginning in 1991 at Diageo, where they held five different roles over a period of 15 years. In 2006, they began working at JWT as a Digital Strategist, followed by stints at B5media as a Blogger, Bibrik ltd as a Consultant - Digital Strategy and Planning, and twentysix London as Head of Social Media/Digital Project Manager. From 2010 to 2014, they worked at Momentum Worldwide as Head of Engagement Intelligence - Social Media/Digital Strategy. In 2017, they joined adidas as Programme Director, and in 2018 they became a Founding Partner at Strat House.

Rachel Clarke received their BA in Biology from the University of Oxford in 1991. Rachel then continued their education at The Open University, where they earned their BSc in Technology, EnvSci in 2000.