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Rihabe Semlali is a seasoned marketing professional currently serving as Directeur conseil and Responsable Développement at Strada Marketing since March 2018, where responsibilities include market analysis, lead generation, strategy development, and partnership creation. Rihabe's mission focuses on enhancing sales through various channels such as street marketing, sampling, roadshows, and pop-up stores. Prior experience includes roles in event recruitment and digital communication at UrbanROOM and Utternorth, as well as event communication at Hors Limite Organisation and project assistance. Rihabe holds a Master 2 in Marketing and Action Commerciales from ENCG Kenitra and a Master 2 in Event Marketing and Public Relations Strategy from INSEEC.