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Greg Nieuwenhuys is a seasoned executive and strategic advisor with extensive experience in leadership roles across various industries. Currently serving as a Senior Partner at Generative AI Strategy, Greg focuses on helping companies with Generative AI education and implementation. Greg holds the position of Chairman of the Board at MAMMUT Sports Group AG and Wattbike, having previously led Mammut as CEO during a crucial acquisition phase. Greg's expertise extends to strategic advisory roles with STOX Energy Socks and SFuels, LLC, and involvement as an advisor and investor with Gregstar. A motivational speaker, Greg shares insights on Generative AI, business transformation, and endurance challenges at international events. Greg holds a Master’s degree in Applied Physics from Delft University of Technology and has completed multiple executive programs, further enhancing a robust educational background.