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Johanna Forsman has a diverse work experience. Johanna worked as the Chief Executive Officer at StoryTourist from September 2014. Prior to that, from December 2010 to September 2014, they were self-employed and ran their own business called Johanna Forsman Enskild Firma. Before venturing into entrepreneurship, Johanna had an internship and employment as a script assistant at Kjell Sundstedt in 2009. In 2008, they worked as a bookshop sales assistant at Waterstones. From 2006 to 2008, Johanna was a literary researcher for author Eva F. Dahlgren, where they sorted, analyzed, and transcribed a large collection of letters, manuscripts, and documents. Lastly, from 2004 to 2006, they worked as a bookshop sales assistant at Bokrummet i Haga.

Johanna Forsman has a varied education history, with studies in different fields and at different institutions. In 2005, they attended Nordiska Folkhögskolan for Nordic co-operation studies. In 2006, they enrolled in Tärna Folkhögskola, focusing on screenwriting for film. That same year, they also briefly studied the sociology of culture at Lund University and peace and conflict studies at Uppsala University. In 2007-2008, Johanna pursued literature studies, specifically creative writing for children and young adults, at Mid Sweden University. In 2008, they furthered their literature studies with a focus on Astrid Lindgren the writer at Linnaeus University. Johanna's education continued in 2008-2009 at Broby Grafiska, where they specialized in screenwriting for film and interactive media. Johanna then attended Malmö University in 2009 for a course on creativity as a profession. Finally, in 2016-2017, they engaged in social entrepreneurship studies at Glokala Folkhögskolan.