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Axel af Petersens has a strong background in SEO and digital marketing. Axel is currently the Global SEO Lead at Storytel, a role they have held since April 2022. Prior to this, they worked at iProspect as an SEO Team Lead from January 2021 to April 2022, and as an SEO Lead Strategist from March 2020 to January 2021. Before joining iProspect, Axel worked at Scream Mediabyrå as a Digital Specialist in SEM & SEO from April 2017 to March 2020. Axel also has experience as a Content Manager & Digital Marketing Strategist at Digital Dominance AB from April 2014 to September 2016. Axel began their career as a Summer Intern at United International Pictures in 2012, where they gained exposure to various aspects of marketing, promotions, media, events, and PR. Prior to that, they worked as a Trainee at the same company from January 2012 to March 2012. Axel also has experience in market research, having conducted qualitative field studies at Martin Olsson in early 2011.

Axel af Petersens has a diverse education history. Axel pursued a Bachelor's degree in Marketing Communications & IT at Stockholm University from 2009 to 2012. After completing their undergraduate studies, they went on to earn a Master's degree in Journalism from Stockholm University, which they obtained between 2013 and 2015.

In addition, Axel af Petersens took a continuation course in Law at Gotland University in 2012. Prior to this, they completed an introductory course in Law at Lund University in the same year. Lastly, they attended Gångsätra Gymnasium in Lidingö from 2004 to 2007, although the specific degree and field of study are not mentioned.