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Juan Martínez has a diverse work experience in the field of content creation, digital marketing, and community management. Juan started their career as a Director Creativo at Raja Revista in 2013. Juan then worked as a Community Manager at LA MOTORA from 2013 to 2014. After that, they served as a Community Manager at Municipo de Cuenca for a brief period in 2014. Juan then joined BG GROUP EC as a Digital Account Manager y Editor from 2015 to 2016. In 2017, they became the Director de Contenidos at Camello Viral until 2021. Juan also worked as the Director de Contenidos at Familify from 2020 to 2022. Currently, they hold the position of Creative Director and Product Assistant at Storybook App since September 2020.

Juan Martínez completed their Master's degree in Audiovisual Communication, specializing in Creative Design and Engineering, at the University School of Design and Engineering of Barcelona in 2019-2020. Prior to that, Juan pursued a Bachelor's degree in Social Communication and Advertising at the Universidad del Azuay, although the specific dates and field of study are not provided.