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Kanika Mannan is a seasoned professional in client servicing and brand strategy with extensive experience in digital and operational strategies. Currently serving as Lead - Client Servicing at Story Digital since June 2022, Kanika has significantly contributed to brand strategizing and content development for notable clients like Wild Stone and Heineken India, achieving over 3x return on ad spend for kids wear and athleisure brands. Previous roles include Client Services & Social Media Associate at Blue Frogs and Account Management at Tripoto, with a strong background managing diverse clients across sectors such as travel, hospitality, FMCG, and F&B. Kanika began the career as Account Manager at Tripshelf after obtaining a Bachelor's degree in Computer Software Engineering from CGC College of Engineering in 2017.