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Michele Swaine has a comprehensive background in product development and customer experience, having held various leadership roles in companies such as Storio group, Photobox, Sainsbury's, Camelot, Sky, and ntl (now Virgin Media). With a Bachelor of Arts in Business Studies from The University of Sheffield and a Certificate of Professional Development in Executive Coaching from the University of Strathclyde, Michele has a proven track record of success in overseeing product design, development, and delivery, as well as leading operational efficiency programmes and managing customer retention strategies. Michele's expertise spans across in-store and digital channels, with a focus on launching new products and improving user experience.