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David Soto Gutiérrez has extensive work experience in communications, CRM, and marketing. David is currently the Head of Communications & CRM Manager at Stori, where they took on this role in April 2022. Before this, they worked as a Sr. CRM Specialist at Stori from January to April 2022. Prior to that, they were a CRM Specialist at Stori from May 2021 to January 2022.

In addition to their role at Stori, David was the CEO of Plusoft México starting from January 2012.

Before joining Plusoft México, David worked at Universidad La Salle México in various roles. From January 2019 to May 2021, they served as the Director of Marketing y Publicidad. David was the Director of Marketing Digital from May 2015 to January 2019. Prior to this, they worked as the Jefe de Promoción de Educación a Distancia from October 2014 to May 2015 and as a Community Manager from February 2014 to October 2014.

David Soto Gutiérrez completed their education from 2010 to 2017 at the Instituto Politécnico Nacional, earning a degree in Licenciatura en negocios internacionales with a focus on Administración y gestión de empresas, general. David also obtained certifications in Google Adwords, Google Analytics, and inbound marketing from Google and HubSpot.