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Hadas Fryshberg (Vilk)

Head Of Product at StoreNext

Hadas Fryshberg (Vilk) has a diverse work experience spanning over 13 years. Currently, they hold the position of Head of Product at StoreNext since September 2021, where they lead the StoreNext SaaS platform product team. Their responsibilities include crafting the product roadmap, driving insights from internal teams and end users, and co-leading a shift to Agile methodologies. Their previous role as a strategy & BD manager allows their to strategically grow the product and maintain a competitive edge.

Prior to that, Hadas worked at Strauss Water Ltd. as a Product Manager from December 2018 to September 2021. Hadas also served as the Business Development & Marketing Analysis Manager from August 2016 to November 2018.

From 2011 to 2016, Hadas worked at Strauss Group Inc. as a Strategy Manager and Business Development and Strategy Analyst.

Before joining Strauss Group, they worked at HOT as a Business Planning and Development Economist from 2009 to 2011. In this role, they were involved in financial decision-making, built complex financial models, and provided financial perspectives for the entire company.

Hadas began their career at Shaldor, where they worked as a Business Analyst from 2008 to 2009. In this role, they participated in strategic processes, conducted research and analysis, and contributed to recommendations for various companies.

Overall, Hadas Fryshberg (Vilk) has demonstrated their expertise in product management, business development, strategy, and financial analysis throughout their career.

Hadas Fryshberg (Vilk) holds an MBA degree, specializing in Finance and Information Systems, which was obtained from Tel Aviv University in the years 2010 to 2013. Prior to that, they pursued a BA degree in Economics and Management, also from Tel Aviv University, from 2005 to 2008.

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