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Gai’s management approach is based on principals embedded in him back when he was a young basketball player, combining both personal and group sense of competitiveness, emphasizing enjoyment from the journey. This approach is in many regards the day-to-day reality in StoreNext, in which exceptionally talented and competitive people express themselves, and as a team, create a whole bigger than the sum of its parts. Prior to being appointed as CEO of StoreNext, Gai worked at the Central Beverage Company, in which he fulfilled many roles , upto his last position as VP of the Group’s Sales Company. Gai studied Industrial Management Engineering in Ben Gurion University coupled with an MBA. He is gifted with a playmaker game outlook, excellent command of the ball, and is seriously engaged in planning participation in a Marathon.