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Xin-Ci Chin is an accomplished marketing professional with extensive experience in leading and developing marketing strategies across various industries. Currently serving as the Head of Growth and Head of Marketing at StoreHub, Xin-Ci oversees a comprehensive marketing team focused on enhancing the customer journey for over 15,000 SMEs in Southeast Asia. Previous roles include Partner at infin8, where responsibilities involved digitizing traditional businesses, and Entrepreneur In Residence at Quest Ventures. As CEO and Co-Founder of Watch Over Me, a personal safety app for women, Xin-Ci successfully served over 250,000 users globally. Additional experience includes positions as a Social Media Engagement Specialist, Editor and Business Manager at MindValley, and freelance work in writing and design. Xin-Ci holds a degree in Psychology from HELP University.