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Jessica A. has a comprehensive work experience spanning multiple industries and roles. Jessica started their career in 2002 as a Trainee at SOK and progressed to become a Laskentasuunnittelija/Assistant Controller and later a Laskentapäällikkö/Business Controller. In 2006, they joined Lindex as a Stock Optimiser and then moved to SOK as a Category Manager. Jessica then worked at Chevrolet Europe as a Sales and Market Analyst before joining GfK as a Nordic Market Research Consultant. From 2015 to 2017, Jessica A. worked at Samsung Electronics as a Nordic Shopper Insight Analyst. Jessica joined Electrolux in 2017 and held various roles including Consumer Experience Insight Manager and Consumer Insights Director, BA Europe. Jessica'smost recent experience is at Stora Enso as a Senior Manager, Insights and later as a Brand Director. Jessica A.'s work experience demonstrates their expertise in continuous improvement, consumer insights, market research, and strategic leadership.

Jessica A. attended Berghs School of Communication in 2020, where they studied storytelling. Prior to that, they earned a Master's Degree in Economics from Ã…bo Akademi University from 1995 to 2002. In addition to their formal education, they have obtained several certifications related to UX design from Coursera, including Create High-Fidelity Designs and Prototypes in Figma, Google UX Design Specialization, Responsive Web Design in Adobe XD, Foundations of User Experience (UX) Design, Build Wireframes and Low-Fidelity Prototypes, Conduct UX Research and Test Early Concepts, and Start the UX Design Process: Empathize, Define, and Ideate.