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Eric Smith has over 14 years of experience in creative and art direction roles. Eric currently serves as the Creative Director at Stonyfield, a position they have held since 2021. Prior to this, they worked as a Creative Director at TracyLocke from 2018 to 2021. Eric also has experience as an Associate Creative Director at TL\NY from 2015 to 2016, and as a Senior Art Director at TracyLocke from 2012 to 2015. Earlier in their career, they worked as an Art Director at GUESS? from 2010 to 2012, and as an Art Director/Designer at SPARK Advertising from 2008 to 2010. Eric began their career as a Graphic Designer at C.B. Richard Ellis from 2007 to 2008.

Eric Smith attended the University of Wisconsin-Madison from 2003 to 2006. Eric pursued a Bachelor of Fine Arts degree during this time, focusing on Graphic Design and Art History as their fields of study.