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Juliana Arantes has a diverse work experience, with roles primarily focusing on data analysis, optimization, and customer experience. Juliana began their career as a Voice Actress and Assistant Video Editor at Audio In - Produção de audio Lda in 2012 and 2013. Juliana then worked as a Compliance Officer at BT// in 2015, where they conducted research and analysis related to consumer transactions. In 2016, they joined Accenture Portugal as a Content Moderator. From 2017 to 2019, they worked at iCrossing UK as a Junior Data Analyst, analyzing data and creating reports for various UK brands. Following that, they served as a Campaign Analyst at Yieldify from 2019 to 2020, conducting data and UX analysis for e-commerce sites. In 2020, they worked as a Data Optimization Analyst at Cohaesus, before joining StoneX Group Inc. in 2021. At StoneX, they held roles as a Junior CRO Analyst and later as a CRO Analyst, overseeing website experiences, user journey mapping, conversion reporting, A/B testing, and more. Throughout their career, Juliana has demonstrated their skills in data analysis, optimization, and enhancing customer experiences.

Juliana Arantes obtained a Bachelor's degree in Communication and Media Studies from Universidade Autónoma de Lisboa from 2012 to 2015. In addition, they have obtained several certifications in various subjects, including web analytics, online marketing foundations, and digital marketing.