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Hugo Lloyd Ulstein has a diverse work experience in various roles and positions. Hugo Lloyd started their career at Stokke in 2007 as a Global Sales Trainer and later became the Interim Area Sales Manager for Benelux. Hugo Lloyd then progressed through the company, holding positions such as Area Sales Director for South Europe and later South & West Europe. Hugo Lloyd Ulstein continued to advance within Stokke and became Vice President Sales for EMEA/LATAM/Global Retail, and eventually Vice President Sales for EMEA/USCA/LATAM/Global Retail. From 2017 to 2022, they served as General Manager/Senior Vice President for Europe/Americas/EME/Global CS/Global Ecom. Currently, Hugo Lloyd Ulstein holds the position of Chief Commercial Officer at Stokke. In addition to their work at Stokke, they also own Norwegian Inventions AS since 2007 and has had roles as Chairman of the Board and a member of the Board of Directors at JetKids AS since 2018.

From 2001 to 2005, Hugo Lloyd Ulstein attended Handelshøyskolen BI (BI Norwegian Business School), where they studied Economics and Marketing communication.