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Hsinyee (Cindy) Chiu is an experienced business leader and educator currently serving as the General Manager for Greater China & SEAPAC at Stokke, where substantial business growth has been achieved across multiple markets. Hsinyee holds an adjunct professor position at New York University, focusing on communication effectiveness in business. Previously, at the LEGO Group, significant achievements included establishing brand retail operations in China and driving sales to 350M RMB, alongside innovative responses to COVID-19 challenges. Hsinyee has held key roles at Nike and McKinsey & Company, contributing to e-commerce growth and strategy development for major brands. Educational credentials include an MBA from Northwestern University's Kellogg School of Management and a bachelor's degree in Business Administration from National Taiwan University.