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Yasmin Tekyi-Mensah serves as the Director of Digital Strategy at StockX since November 2019, where responsibilities include developing long-term growth strategies for digital channels and leading a team in data analysis and cross-functional collaboration. Previously, Yasmin held various roles at StockX, advancing from Social Media Manager to Senior Manager positions in Digital Strategy and Social Media. Prior experience includes serving as Account Supervisor at FleishmanHillard, where strategy for General Motors' digital channels was a focus, as well as positions at Fahlgren Mortine and Duffey Petrosky, managing communication strategies for notable clients like Kroger and Ascension Health. Yasmin earned a degree from the University of Michigan College of Literature, Science, and the Arts from 2008 to 2012.