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Martti Holsti is an experienced digital content specialist currently working at Stockmann since July 2015, focusing on the production of commercial and engaging content across digital platforms, including websites, newsletters, and mobile applications. Holsti has held multiple roles at Stockmann, including text producer and content specialist, contributing to both product enrichment and overarching marketing strategies for the company. Prior to Stockmann, Holsti worked at Akateeminen Kirjakauppa for over two decades, gaining expertise as a web editor responsible for the entire website management and campaign production, as well as serving as a sales consultant in both institutional and private sectors. Holsti possesses a solid educational background, with studies at the University of Turku and the Marketing Institute, complemented by foundational education at Tampereen klassillinen lukio.